For the first time, the University of Minnesota's Huntington Bank Stadium achieved zero waste–recovering an incredible 90% of waste (46,000 pounds) generated during the Farm Aid 40 concert.
This milestone represents years of collaboration, innovation, and determination to make large-scale events more sustainable. It’s also a glimpse into the University’s commitment to reimagining what’s possible when it comes to waste reduction and circular systems.
During Farm Aid 40, fans participated in the stadium’s new three-stream waste collection system–compost, recycling, and a small trash option, giving them clear tools to make sustainable choices. These simple systems make a major difference. By sorting correctly, fans helped divert tens of thousands of pounds of compostable and recyclable materials away from the landfill. The result: A 90% diversion rate and the University’s first-ever Zero Waste event.
This success was made possible through a true team effort. The achievement reflects years of coordination between Athletics, Waste Recovery Services, Farm Aid organizers, and r.World, which piloted a reusable cup program during the concert. The reusable cup pilot demonstrated that reuse has a real role to play in moving beyond single-use systems. These efforts create a stronger, more circular approach to event operations.
Beyond Farm Aid, the first three Gopher Football games of the season have already averaged 88% waste diversion, keeping the momentum going. Each game and concert brings new opportunities to refine the process, expand reuse efforts, and inspire fans to be part of something bigger. From major concerts to Gopher athletics games, the University is demonstrating that waste isn’t inevitable. It can be reduced, recovered, and reimagined.